I had bought a copy of How will you measure your life by Clayton Christensen a year or two ago after reading an excerpt on the internet. I would readily recommend this book to anyone looking at definitions of integrity and ethics explained with great examples. Mr. Christensen is a Harvard educated person with some really great insights. Inspired, I ordered one of his core business books that talked about his theory on disruption. I couldn’t make sense of it in the first few pages and left it at that. Roughly, disruption is something that start-ups can cause – come up with a cheaper, and better alternative to the expensive and perhaps a little outdated product bigger companies provide. This causes disruption as the cheaper innovative product becomes a best-seller. However, we humans have a tendency to generalize – what applies to certain businesses, we start applying the same theory to everything else including service, education, medicine and so on and so forth without realizing or understanding whether the theory is applicable to another industry. Here’s a really good criticism of disruption in such cases in which the author tears apart this generalization and this very influential theory of disruption. It is a marathon read (6000 words) but a brilliant critique (in my opinion).
A much shorter read is on another business term – pivot. When start-ups suddenly change their product or their business model – they pivot. Have you heard about the business comic strip Dilbert whose creator is Scott Adams? Well, this article is written by him. The article is also an interesting analysis of the start-up culture in the Silicon Valley.