In the movie Madagascar, the penguins are a smart lot – they are engineers par excellence; they are amazing escape artists; and their detective work would put Sherlock Holmes to shame. If you have seen or read a Penguin book, the logo of a penguin should be very familiar to you. For years, the logo has been appreciated for its design. How did the logo come about? And, now with the merger of Random House and Penguin, what will happen to this cute penguin logo?