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Thank goodness, I am not alone! I have a habit of buying books and keeping them for future reading. While the books adorn my bookshelf (or, as is the case now, lie outside of the shelf as the shelf is bursting with books), the future just does not arrive. Or, I read a few pages of the book and then the book keeps lying around. So, you can understand my relief on discovering that I am not the only one doing that!


Transformers 4 movie reviews weren’t that great. But, the movie did very well at the Box office – not only in the US but also in China. The author of today’s article tells us why Transformers is a success despite poor reviews and what economics lessons can we learn from this.