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Soccer defies odds (The link has been contributed by a reader)

Before world-cup begins, many kinds of individuals and institutions attempt to predict who will win the championship or who will reach a higher stage of championship. Most predictions fail. With so much of understanding about soccer variables, algorithms to use those variables, and intelligent people doing data-analysis, why do the predictions not work? More importantly, these predictions have important consequences for companies that advertise their products during world cup and for insurance companies. There’s more to football than passion, sport, sweat and a mad fan base – there’s money!