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Music can alter moods. Recently, I liked and was amused by the idea of a protagonist (of the movie – Guardians of the Galaxy) listening to music while on his ravaging (stealing) expeditions. On a lovely dinner recently, the restaurant in which we were dining played some nice jingly music that added to the good-food experience. Retailers have been discovering this power of music to get customers to stay back in the shop and spend more. Online retailers too have begun to use music to seduce shoppers into shopping for more expensive stuff. Written in this article are the effects of a variety of music on a customer and his shopping. Remember this while shopping online – you have the mute option with speakers!

http://www.economist.com/news/business/21613347-what-you-hear-affects-what-you-buy-online-beware-beethoven

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