Tags

, , , , , , , ,

When entrepreneurs come up with names for their companies, several do not know that the brand name can also result in the company’s success or failure. Poor branding has some common reasons. The author explores why some brand names work and some do not. The article represents some good analysis of how differences in languages around the world, pronounceabiity of many words, or the power of associations affect brand-naming.

http://www.economist.com/blogs/prospero/2014/10/johnson-brand-names

Advertisements