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If I have more readers visiting this blog/post/mail, the higher numbers would surely make me happy. However, what is more important is the time that each reader spends reading the post and the articles that the links point to (total time spent in reading should be better metric than total number of visitors). In measuring web traffic we often make such mistakes – consider only one factor when other factors are also important, give more emphasis to a less important factor, or when we just do not have a great metric to measure quality we rely on the wrong metric! More importantly, measuring depth sometimes needs more focus than measuring breadth.

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