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While looking for a great-sounding music system, I ended up rejecting impressive pieces of equipment. Finally I bought a simple-looking Sony system whose sound I had fallen in love with. An acoustically well-designed theatre or hall can create magic for the audience with minimal echo, and with the right amount and quality of sound. The quality of audio is important for us – for years, I wouldn’t go to a Café Coffee Day outlet because of the loud music which would make conversations almost impossible. Today’s restaurants don’t just prepare good food, they also put efforts in making the experience pleasurable; and sound is an important factor. Sound engineers play a big role in getting the audio of a place right. Combining old-fashioned craftsmanship and digital tricks (as the article puts it), this audio engineer creates his magic: