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I enjoy stepping out for good food experience. I pay for my food, the ambience of the restaurant, and the service. I avoid seats close to the toilets or kitchen. I avoid places with loud music so I can have conversations with people I dine with. And, of course I love to go to places that serve good food. Is that it or is that what I think are my preferences? Well, analysts work on several other things to make more bang for their buck.

http://www.theatlantic.com/magazine/archive/2015/04/diner-beware/386267/

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