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“Everything that engages us, all pieces of content are engineered to be interesting.”

As gaming industry and governments realize that there is more money through slot machines in casinos, more casinos give space to these machines. The machine designers record data of their customers to find what rewards can entice the customers to play more and therefore spend more. The designers also look at making the screens curvier, or the themes more emotional. The music played is also well researched. Players play for hours on end to get into “the zone” – getting into the flow of the game so much that no other thought occupies the mind apart from pressing the lever (button/s) in a bid to win.

The tech world is warming up to this addiction game as well. As apps vie for the user’s attention, the app-makers want to learn from game designers how to get the user’s attention frequently and increasingly. Here’s more on the psychological mind games:

http://www.theverge.com/2015/5/6/8544303/casino-slot-machine-gambling-addiction-psychology-mobile-games

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