Affective trust, business communication, Business deals, business negotiations, Cognitive trust, communication, cross-cultural management, cultural bridge, cultural differences, International negotiations, negotiation signals, Negotiations, reading
Negotiating a business deal is not always easy, and it becomes more difficult when it comes to navigating international business deals. The Chinese don’t think of trust in the same way as the Americans do – the Americans like to put everything in black and white while the Chinese want informal discussions to be able to trust the negotiators before the business talk. The word ‘No’ also doesn’t always clearly mean no; in certain cultures, you must pay attention to subtle signs that will tell you when it is not possible for the work to be done. Understanding how a culture reacts to your communication is essential to seal a good deal.
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